FREESTORM VISUAL COLLABORATION

Art direction / Design lead / Concept development

Brief

Launching of the new solutions offering for the business market and to take a different direction with the business brand versus what had already been established for the company in the education market.

Execution

The concept of absurdity in the work place was developed to help open the eyes of other companies that how they were working together could be vastly improved in this age of technology.

Freestorm™ Visual Collaboration - View ads

Campaign video

Promo brochure

Freestorm Visual Collaboration Brochure Freestorm Visual Collaboration Brochure

Ad concept photos

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THE HEIGHT OF SUCCESS

Creative direction / Art direction / Design lead

Brief

Raise the awareness that SMART's education solution offerings and established 20 years of experience could help lead to greater student learning outcomes and further individual success.

Execution

This campaign concept intended to illustrate how SMART products could bring students to new heights of success with the visuals showing actual products literally lifting students higher.

The Height Of Success

Ad concepts

The Height Of Success The Height Of Success
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EXTRAORDINARY MOMENTS

Creative direction / Art direction / Design lead

Brief

Show the tremendous power of engagement that SMART products have on the people who use them. Capture the enthusiasm that students feel when they use a SMART Board for the first time in their classrooms.

Execution

Focusing solely on the reactions of students and the positive impact. Hand drawn visuals were added behind the students to support or enhance what they would be feeling. This visual element became so popular that it would come to be a prominent part of SMART Technologies brand identity.

Extraordinary moments Extraordinary moments Extraordinary moments
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SMART Table® - Launch interactive demo

SMART TABLE®
INTERACTIVE PRODUCT DEMO

Art direction / Design lead

In order to help launch the SMART Table® and establish a new product category within the education market, this demo was created to show the impact and demonstrate some of the features. Video was used to capture the excitement that the product brings to early education students and showcase the intuitive multiple touch surface.

Launch demo

SMART Table® - Launch interactive demo
SMART Technologies 2012 Annual Report - View screens

2012 ANNUAL REPORT

Design lead

The second Annual Report for SMART Technologies was to be produced online (a booklet would not be printed this year) and needed to be a strong statement of the brand and direction for the company.

View screens
Launch website
View PDF version

View screens
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